Kutsika kwa malo abwino kwambiri
Rolling Rock poyamba anali mowa wa m'deralo omwe ankakonda kwambiri m'matawuni a buluu pafupi ndi Latrobe, Pennsylvania brewery kumene ankaswedwa. Chimene chinayamba monga bizinesi ya banja mu 1939 chakhala chikugwedezedwa ndi kampani imodzi yayikulu mowa pambuyo pa wina.
Ngakhale Rolling Rock kamene inakhala ndi mwayi wapamwamba (ngakhale semiti) yomwe imakhala mowa mwauchidakwa, yomwe imakhala ngati nyambo yoyeretsa ya ku Amerika, malingaliro asintha. Chithunzichi ndi chitsanzo chabwino kwambiri cha cholinga cha abambo akuluakulu omwe sanagwirizane ndi miyambo ya okhulupirira zakale.
Rocky Rolling Rock Story
Abale awiri ochokera ku banja la Tito adagula Latrobe Brewing kumayambiriro kwa chaka cha 1933. Kuletsedwa kunalibebe, koma awiriwa adatenga mpira wolipira. Mu April chaka chomwecho, 3.2% ABV anakhala ovomerezeka ndipo pa December 5, kuletsa kwa mowa kunachotsedwa kwathunthu. Mu 1939, Rolling Rock Extra-Pale Lager inayamba.
Rolling Rock inakhala yopambana pang'ono m'zaka makumi angapo zotsatira. Mowa unali ndi mafilimu okondedwa ndipo nthawi zambiri ankawoneka ngati wapamwamba kwambiri kwa munthu wogwira ntchito.
Mu 1987, Labatt's Brewing Co. adagula buledi koma adalonjeza kuti adzawusunga m'tawuni ya Latrobe. Iwo ankasunga miyezo yofanana yopanga ndikuyesera kumangika mu mowa kwa zida zowonongeka ndi microbrew crowd. Njirayi inagwira ntchito mopambanitsa ndipo Rolling Rock inapindula padziko lonse.
Lowani Anheuser-Busch mu 2006.
- Kumayambiriro kwa chaka, chimphona cha mowa chinagula Rolling Rock ku Labatt.
- Pofika m'chaka cha 2006, Latrobe brewery inatsekedwa ndipo zotsatira zake zinasamukira ku Newark, New Jersey.
- Ojambula a Rolling Rock anayamba kuzindikira kusiyana.
- Mu 2015, adalengezedwa kuti makina a Rolling Rock omwe angapangidwe ndi magalasi adzagwiritsidwa ntchito kuzitini zokha. Bulu lopangidwa chifukwa cha mabotolo a magalasi likanasunthika ngakhale kuti linalonjezedwa kuti khalidwelo silidzaperekedwa.
- Anheuser-Busch anaphatikizidwa ndi InBev mu 2016 ndipo panthawiyi ochepa omwe ankamwa mowa adakondwera ndi zomwe Rolling Rock akupereka.
- Malingana ndi webusaiti ya Rolling Rock, iyo imaberekedwa pa imodzi mwa mahekitala khumi ku United States.
The Rolling Rock Review
Bwerezani kuchokera mu July 2006 (kutsogolo kwa Latrobe brewery closing): Ndiyenera kuvomereza kuti ndikunyalanyaza kwambiri mtundu uliwonse wa mabotolo owala omwe amachititsa msika padziko lonse. Zakudya zopanda phokoso, palibe khalidwe ndi madzi ndizochitika zonse zomwe zimakumbukira m'maganizo pamene mukuganiza za mowa uliwonse wambiri womwe umagwera m'gululi.
Zochitika zanga ndi kalembedweyi ndizochepa. Chifukwa cha izi, ndinadzidabwa ndikudabwa ndi mutu woyera wowala kwambiri umene unakhazikitsidwa pamene ndikutsanulira Rolling Rock. Mtundu unali monga momwe amayembekezera - udzu wobiriwira kwambiri.
Mowawu uli ndi fungo lokoma, lopweteka kwambiri lopanda tirigu m'mphuno. Kuyamba kumwa mowa sikununkhira mofanana ndi mouthfeel . Madzi ogwiritsa ntchito pa Latrobe brewery ayenera kukhala ofewa kwambiri. Kamvekedwe kali kamene kali ndi khalidwe losasangalatsa lomwe limagwirizanitsidwa ndi zochepetsera madzi.
Koma kukoma kwa mowa, komabe, kumasowa. Pali shuga wochuluka kwambiri mu Rolling Rock ndipo simungathenso kugwedeza, koma mowa pamapeto, choncho mowa uwu umakhala ndi madzi komanso nthawi imodzi.
Ngakhale zili choncho, pali khalidwe lokwanira mu Rolling Rock limene limayika patsogolo pa ziwalo zina zomwe ndazipeza.
Nthawi idzawone ngati AB angathe kusunga khalidweli.
Onaninso kuchokera mu October 2016: N'zoona kuti Rolling Rock ndi mowa wabwino, womwe ungakhale pansi ndikusangalala ngati phazi loposa la American American lager. N'zomvetsa chisoni kuti zonse zomwe zinali zabwino za mowawu zapita.
Sitili ndekha m'maganizo athu kuti Rolling Rock sichimachokera kuzinthu zazikulu za Anheuser-Busch InBev. Pambuyo pa kugula kwa 2006, Rolling Rock inatsika mofulumira ndipo idakwera kuchokera ku mowa wapamwamba kwambiri kuti Labatt anayesera kuti apange swill osadziwika ndi 'Lite' mabotolo a Busch kapena Budweiser.
Madzi ofewa amalembera kuchokera pa ndemanga yoyamba yapita. Mkhalidwe wa mowa uli ngati china chilichonse chowala.
Panopa kuti mabotolo omwe ali ndi galasi amakhala osungunuka okha, mabotolo a mowawu amaoneka ngati osangalatsa kwambiri.
Ndizokhumudwitsa kwambiri kuona momwe mowa wambiri unachitikira ku zomwe poyamba zinali dera laling'ono laling'ono. Pofika m'chaka cha 2016, akatswiri ambiri omwe amawonetsa malonda a mowa samadziwiratu zamtsogolo za Rolling Rock.